If you look up “moxie” in any of the easily available online dictionaries, you will find that it originated as the trademark for a soft drink, first introduced back in 1884. In fact, you can still buy Moxie – at www.buymoxie.com . (No, I don’t get a cut.) Over time the trademark came into general use as a noun meaning energy, pep, determination, and perseverance. A person who has “moxie” gets things done.
So, in the entrepreneurial context, MOXIE is the energy, conviction, and determination of the founder/entrepreneur, the leader. It is the intersection of your Power to take action and the intensity of your Purpose.
Think about this.