Fill in your answers to the questions below. Read the reference material for clarification. Edit the answers. Then run the whole thing by your Mentors for their reactions.
Repeat as necessary.
Market –
What significant underlying marketplace group/trend/opportunity will carry your new business to success in spite of itself? See Riding the Wave.
What compelling end-user need will your business address? See Two Important Questions.
Do the intended buyers already agree that they have a compelling need? See The First Electrolux Salesman in Kansas.
What compelling end-user need will your business address? See Two Important Questions.
Do the intended buyers already agree that they have a compelling need? See The First Electrolux Salesman in Kansas.
Magic –
What makes your product/service special? See Simple is Good.
What differentiates you from competitors and substitutes? See Common Wisdom.
What differentiates you from competitors and substitutes? See Common Wisdom.
Mentors –
Who will provide the information you lack? See Daniel Boone Was an Entrepreneur.
Who will give you a fresh point of view? See Old Age and Treachery.
Who will give you a fresh point of view? See Old Age and Treachery.
Moxie –
Do you have what it takes? See How Much Do You Want It?
Energy and determination make more difference than any other factor. See This Is As Clear As It Gets.
Energy and determination make more difference than any other factor. See This Is As Clear As It Gets.
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