Fill in your answers to the questions below. Read the reference material for clarification. Edit the answers. Then run the whole thing by your Mentors for their reactions.
Repeat as necessary.
What compelling end-user need will your business address? See Two Important Questions.
Do the intended buyers already agree that they have a compelling need? See The First Electrolux Salesman in Kansas.
What differentiates you from competitors and substitutes? See Common Wisdom.
Who will give you a fresh point of view? See Old Age and Treachery.