Steve Jobs
Part of being sane, is being a little bit crazy.
Do something. If it doesn't work, do something else. No idea is too crazy.
You have to forget about what other people say; when you're supposed to die, when you're supposed to be lovin'. You have to forget about all these things. You have to go on and be crazy. Craziness is like heaven.
Jimi Hendrix
Some (maybe most) people don't understand MOXIE. They shake their heads in disbelief when apparently intelligent, clear-thinking people decide to chase entrepreneurial dreams instead of finding good jobs that promise stability and security.
This presents a special problem for all you start-up founders. Not only must you identify and overcome all the obvious business challenges, you must also deal with all the skeptics among your friends, family, and the investment community. All too often they fail to understand that you only look crazy - from their perspective, certainly not from yours.
Sometimes they're right, though. So it's not crazy to do one more re-check of the data, one more test of your assumptions. Make sure you're intelligently audacious, not actually crazy.
Are you attacking a real Market, not one you have imagined? Do you have some powerful Magic that will attract spell-bound clients? Have you surrounded yourself with seasoned Mentors who can provide the information and perspective that you lack?
If your business concept can pass the Four Fundamental Factors test, you might even be able to convince the skeptics. And sometimes the Magic really works.
And that's when Jimi is absolutely right. "Craziness is like heaven."



Great post. Too often I see people get excited about an idea and jumping into it without first having a working plan.
Posted by: Justin Lukasavige | January 19, 2010 at 03:04 PM
Justin,
I also meet people who have poured countless hours into a complete business plan that is (sadly) based on un-verified presumptions about the marketplace. Energy is precious. It's a shame when it is invested in hunches, rather than confirmed information.
Jim
Posted by: Jim Flowers | January 19, 2010 at 04:45 PM