Alice Roosevelt Longworth
And do those things in such as way as to make everyone desire that you be the filler, the emptier, and the scratcher, both now and in the future.
Observe these practices and you will reasonably assure that you have a powerful core strategy for your startup business. You will very likely master both Market and Magic, two of the Four Fundamental Factors required for entrepreneurial success.
Of course, you will still need a lifetime supply of Moxie and many, many Mentors.
Think about this one more time, please. "Scratch where it itches." How could that be more obvious? And yet, so often, I meet aspiring tycoons who clearly demand that the marketplace learn to itch where they prefer to scratch. They want to sell better mousetraps to people who aren't troubled by mice. They fall in love with their inventions and are blinded by that passion.
Clear, reliable market knowledge is absolutely essential to successful entrepreneurship. Without that any startup is gambling on hunches, rather than investing in opportunities.
A substantial fraction of all house fires begin on the stove top. Wouldn't it be smart to install an automatic fire extinguisher in your range hood? That seems logical at first blush. But the risk is perceived as low by almost all consumers. These devices exist and do not sell well at all. In fact, how many of us even bother to keep a fire extinguisher in our homes? We install smoke detectors, but don't bother with fire extinguishers. Go figure.
But truth is truth, after all. No itch? Don't bother to scratch.
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