"If you tell the truth, you don't have to remember anything."
- Mark Twain
Business, like most of life, is all about relationships. And, as many sages have noted, strong relationships are built on mutual trust. I hate to bring this up, but it has to do with one of the biggest mistakes an entrepreneur can make.
Never, never, never lie about your product or service - or about anything else, for that matter. You can only lose your reputation once. If you lose it early, your startup will likely never recover.
"Glass, china, and reputation are easily cracked, and never well mended." - Benjamin Franklin
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