The Simple Secret of Strong Brand Identity

"Almost all absurdity of conduct arises from the imitation of those whom we cannot resemble."

     Samuel Johnson

"Always be a first-rate version of yourself, instead of a second-rate version of somebody else."

Judy Garland

Branding expert, Alina Wheeler, relates those personal exhortations to corporate branding. 

"In psychology, authenticity refers to self-knowledge and making the right decisions for the right reasons. In branding, companies who know they are, what they stand for, and how they are different, have a competitive advantage."

The secret really is a simple one.  Nobody remembers the imitator.  They remember the original.  Be original, and make your originality obvious to the world!