"Management by objectives works if you first think through your objectives. Ninety percent of the time you haven't."
Peter Drucker
For an entrepreneur, personal objectives and business objectives are hopelessly intertwined. By starting a business you are, in many respects, re-starting your life. Whoa. That's serious stuff.
And since your personal Motivation is your primary source of Moxie, success of your launch must, by definition, include progress toward your life goals.
Each time I seriously reflect on my life plan, the issue of where to live pops up. It's never at the top of the list. I care more about people than places. But on the bold presumption that I can actually achieve my first-tier objectives, location becomes a variable to consider.
If a person can "have it all," why not live in a personal version of paradise? Given that, where would you like to live? Why not launch your business there?
Fortune Small Business ranks cities and towns for livability and friendliness to start-ups. Their list of 100 best places includes some familiar names, but also some out-of-the-way spots, including my home, Blacksburg, Virginia.
Oh, by the way, did I mention that some years ago my wife and I decided we wanted to live in a college town in the mountains?
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