"In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman."
David M. Ogilvy
Please, please, never count on capturing 5% of the Market. There is no such thing as 5% of a market, any market. Market share is just a convenient way of counting up many, many individual transactions. And each transaction proceeds (or does not proceed) according to its own unique set of parameters.
The most puzzling and challenging of those parameters is the set of people who are party to the deal. And the person who figures out how to make all those parties come to agreement is called a salesman.
Figure out how to facilitate many transactions and you will be known far and wide as a rainmaker.
And true rainmakers never forget that every deal is a new one.
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