They left out motherhood. But sometimes more is too much.
I have no idea how well that old campaign theme fared in the ad wars, but I just love it! And I can still sing it.
What a great example of warmth by association. And it doesn't even involve sex. Those were the good old days. (1974 or 75, I think.)
Metaphors, delivered in various forms, can evoke strong feelings. Companies substantially improve market acceptance by identifying with a feeling that their prospective customers would like to experience.
How about "...when it absolutely, positively, has to be there in the morning." Or "...the real thing." Or "Irish Spring."
They can also identify themselves with a strong symbol, such as the lonely Maytag repair man, the classic personification of product reliability.
Recently, Apple has managed to personify their competitor, the PC, as a buttoned-up, stuffy, slightly befuddled, "organization" man - in contrast to a 20-something, hip, relaxed, with-it fellow with more important things to do than fuss with a confusing computer system. Pure genius.
Sometimes the metaphor is used to clarify complex situations or product features. Here's one I especially like.
Think of your business (or proposed business) as an automobile, perhaps even a Chevrolet. The Market is your destination - where you want to go. Your Magic is the powerful engine that takes you along the road. Mentors are the dials and gauges giving you important information that reduces your risk. And Moxie is your gasoline. Without Moxie, nothing happens.
Omigosh. Moxie is motherhood.
And good metaphors give great force to your Message.
Can i have more info on this ?
Regards
Posted by: house clearance | November 21, 2009 at 07:58 AM