Dignity is highly over-rated.

A sense of humor is part of the art of leadership, of getting along with people, of getting things done.
                                                                                                     Dwight D. Eisenhower

Our mothers tell us this.  Our teachers tell us this.  Great writers and philosophers tell us this.  There must be something to it.

Keep your ego in check.  And never lose your sense of humor – regarding yourself.

Dignity is, in fact, highly over-rated.  And its evil twin, pompous self-importance, may be the kiss of death.

Your product or service probably isn't round wheels, sliced bread, or pockets on shirts.  And today, even pockets on shirts are falling out of style.  Newly-understood fractal geometry makes it clear that wheels apparently never were really round - what with all those Hausdorf dimensions and Hilbert curves.  Sliced bread could be on the way out, too.

And, what's more, you are probably not the world's foremost authority.  That title definitely belongs to Irwin Corey.

So keep things light.  It even increases life expectancy.

According to Canada.com, "A good belly laugh has the same physical benefits as a mini-workout. About 100 to 200 laughs are equivalent to 10 minutes of jogging or rowing because this boosts blood flow by at least 20% and reduces the risk of developing heart disease. Abdominal and diaphragm muscles get some toning at the same time. Hearty laughter also reduces stress hormones and boosts the body's natural defence [sic - Canadian spelling] cells and antibodies that help fight infections."