Thanks to Dane Carlson for finding the cartoon!!
Here's a link to the great Doonesbury cartoon about finding a lucrative market. It really doesn't matter how "cool" your offering may be if people don't want it, or can't buy it.
A similar lesson about the requirement for careful Market and Magic selections is the story of The First Electrolux Salesman in Kansas that I shared a while back. It's definitely worth a second look. I suspect that Mike and Bernie might have a good chuckle about that one.
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