Your Magic can work on your Market, but only if people hear your Message.
Neil Sagebiel, one of our first-class bloggers here in southwest Virginia, recently posted a uniquely appropriate quote from William Randolph Hearst.
“If you make a product good enough, even though you live in the depths of the forest the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you better construct a highway.”
And, Hearst might have added, there had better be very clear signage at every intersection.
Read all of Neil's post here. And, while you're at it, check out the rest of his good stuff about inbound marketing and other ways to craft and to publicize your Message.
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